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The Loop Turns One!

A year ago today, The Loop Birmingham – Birmingham’s first small format full-motion city centre screen advertising network – was launched. In conjunction with the launch, Manchester’s small format full-motion city centre network was rebranded as The Loop Manchester. The Loop consists of twenty-two digital out of home locations across two of the UK’s biggest cities […]

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Live film times on The Loop: The Secret Life of Pets

Universal used real-time technology to display when and where The Secret Life of Pets was being shown at regional cinemas on The Loop Birmingham and The Loop Manchester. To promote the release of The Secret Life of Pets, the campaign looked to inform locals and visitors in Birmingham and Manchester when the film was showing […]

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Olympics 2016 Play Out Across DOOH Screens for the First Time

Signature have launched Rio 2016 sports coverage across their full motion network The Loop in Birmingham with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean and Signature have scheduled the playout of full motion broadcast coverage in exclusive six minute slots 11 hours every day as the Games play out. […]

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