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Walkers Spell & Go – The Loop Manchester becomes a talking screen!

What the L? People have been going to all lengths (and shapes) to collect #SpellandGo letters! Walkers’ latest ‘Spell and Go’ promotion invites people to collect the letters from special packs and spell a destination to win one of 20,000 holidays. Utilising smart creative tech on The Loop Manchester, this campaign gives passers-by the opportunity to […]

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Pioneering study reveals Out of Home drives significant uplift in smartphone brand action

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how […]

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Signature and British Fashion Council Take London Fashion Week to the streets of Birmingham

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group. In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 […]

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