The last eighteen months have been eventful for us; from one backlight on Warwick Road, we spent ten years building an unparalleled out of home portfolio exclusively in the Birmingham area and since our acquisition by Ocean Outdoor in August 2014 and the subsequent purchase of MediaCo, we have gained a whole new city!
Manchester and Birmingham are the perfect match, super cities in their own right – powerhouses of the North & the Midlands respectively – each has a unique personality and both offer a great quality of life, excellent shopping & are attracting huge investment from both public funding and private equity.
Signature understand the national marketplace and our portfolio enables advertisers to access key locations across Birmingham and Manchester. We operate a mixture of city centre premium backlights, banners and digital assets – including The Loop, Signature’s unique full motion city centre pedestrian network in Manchester & Birmingham.
The national out of home landscape is developing and we are using our local knowledge and expertise to develop products in strategic new locations with the aid of our commercial advertising partners Birmingham City Council and Manchester City Council.