Signature News

O2 Uses Smart Camera Technology on The Loop Manchester to Deliver Bespoke Activity

O2 amplified its “More for you” campaign using LookOut technology on The Loop Manchester to deliver targeted and contextual brand messaging. The Loop locations across Manchester city centre featured a gaggle of fluffy baby geese on the screen overlaid with imagery of people walking in front of the screen. Members of the public were then […]

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Introducing the expanded Loop Birmingham network

Signature Outdoor have launched ten new full motion The Loop locations across Birmingham. The ten new locations, creating twenty additional screens, expand The Loop Birmingham’s reach to prime retail, business and leisure audiences across the city centre. The new Birmingham assets cover key new areas such as Chinatown with Ladywell Walk, New Street Station approach with TK Maxx and […]

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Aston Villa roars into new season with #PartofthePride interactive campaign

Club invites fans to help create new Lion regalia Villa supporters are being invited to help create their Club’s new regalia in an exclusive #PartofthePride interactive campaign which will apheopear across Signature Outdoor screens in Birmingham next week (July 24). The aim is to create an interactive mosaic of fans’ content which will be printed […]

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Estée Lauder uses The Loop’s exclusive camera technology to launch new lip-gloss

Estée Lauder used The Loop’s exclusive camera technology to launch Clinique’s new Plump and Shine chubby lip-gloss in Birmingham and Manchester. To celebrate the “glossing up everyday life”, the luxurious cosmetic brand used cameras to display different effects in each location. The technology created a mirror effect in Manchester and a window effect in Birmingham, […]

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Signature Outdoor doubles presence of The Loop in Birmingham and Manchester

Out of home media owner Signature Outdoor is doubling the presence of its small format full-motion city screen advertising network in Birmingham and Manchester to offer advertisers greater reach and impressions. Responding to high demand for quality small format digital advertising in both cities, work is underway to extend The Loop in key retail, business […]

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Birmingham Banners Covered

We’ve got Birmingham Banners Covered. Make an impact across Birmingham with our three unavoidable, quality banners. The Birmingham Archway: Double sided bridge banner faces traffic travelling into and/or out of the city along the busy A45. High volume location delivering 835,000 impacts every fortnight. Banner 500: High dwell time for vehicular traffic with 650,000 views every two weeks, the Banner […]

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Introducing 3 New Premium Roadside DOOH Locations in Manchester

Signature Outdoor have launched three new large format Digital Out of Home locations in Manchester. Delivering over 2.5 million impressions every two weeks, we’re proud to introduce three large format DOOH screens in prime locations across the city centre. These screens will form part of our new Central Networks Manchester proposition, an extension of our Central Networks […]

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The Loop Turns One!

A year ago today, The Loop Birmingham – Birmingham’s first small format full-motion city centre screen advertising network – was launched. In conjunction with the launch, Manchester’s small format full-motion city centre network was rebranded as The Loop Manchester. The Loop consists of twenty-two digital out of home locations across two of the UK’s biggest cities […]

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Live film times on The Loop: The Secret Life of Pets

Universal used real-time technology to display when and where The Secret Life of Pets was being shown at regional cinemas on The Loop Birmingham and The Loop Manchester. To promote the release of The Secret Life of Pets, the campaign looked to inform locals and visitors in Birmingham and Manchester when the film was showing […]

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Olympics 2016 Play Out Across DOOH Screens for the First Time

Signature have launched Rio 2016 sports coverage across their full motion network The Loop in Birmingham with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean and Signature have scheduled the playout of full motion broadcast coverage in exclusive six minute slots 11 hours every day as the Games play out. […]

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