Frequently Asked Questions

What areas does Signature operate in?

Only in Birmingham and on the motorways approaching the city. Concentrating on a relatively small geographical area ensures the highest possible standards of site presentation and quality.
What type of panels do you operate?

All of our panels are backlit panels holding flexible vinyl skins. We don't operate any paste-and-paper panels.
How long are your panels illuminated for each day?

Every one of your panels is illuminated 24 hours a day, 7 days a week. We don't use time clocks or sensors; this way we ensure maximum effectiveness on dull days as well as at night. But we use the most energy-efficient kit available, as well as subscribing to a carbon-offset scheme, to reduce our carbon footprint.
What are your sales periods?

In common with the larger Outdoor Contractors we operate on a lunar calendar. Our standard sales period is two weeks in length and installation takes place on a Monday and Tuesday. Our 2008 posting calendar is shown on our Production page. Please contact us for a full availability.
Do I have to buy a package of sites?

No. All panels are sold on an individual or line-by-line basis. Panels can be bought for a two-week period or on a longer-term basis.
What regulatory bodies do you belong to?

We're Associate Members of the Outdoor Advertising Association, the UK's trade body. Through the OAA we're members of the Birmingham Forum, a regular meeting with the City Planning Department to ensure compliance with Planning Acts. All copy we carry is subject to IPA approval through the OAA. We operate completely within the OAA's terms and conditions of membership.