Signature News

Aston Villa roars into new season with #PartofthePride interactive campaign

Club invites fans to help create new Lion regalia

Villa supporters are being invited to help create their Club’s new regalia in an exclusive #PartofthePride interactive campaign which will apheopear across Signature Outdoor screens in Birmingham next week (July 24).

The aim is to create an interactive mosaic of fans’ content which will be printed on Lion flags and banners and reproduced in the players’ tunnel at Villa Park to kick-start the new season.

Created by Signature Outdoor in association with Aston Villa, #PartofthePride will feature across The Loop’s 23 city centre screens and four other premium DOOH locations around Birmingham for two weeks.

Any supporter who photographs the lions on the screens and shares their picture using the hashtag #PartofthePride will be added to Villa’s interactive social mosaic.

Signature Outdoor head of trading Tom Bew said: “#PartofthePride is first campaign of its kind in Europe. At the end of the month, Villa will display the mosaic in the players’ tunnel ahead of the first game of the season, and will also be using the mosaic for alot more upcoming activity including fan flags and banners.”

To upload their image, supporters are asked to tweet @avfcofficial using the #partofthepride hashtag.

Fans can then search for their image on