Signature News

O2 "Goslings"

O2 Uses Smart Camera Technology on The Loop Manchester to Deliver Bespoke Activity

O2 amplified its “More for you” campaign using LookOut technology on The Loop Manchester to deliver targeted and contextual brand messaging.

The Loop locations across Manchester city centre featured a gaggle of fluffy baby geese on the screen overlaid with imagery of people walking in front of the screen. Members of the public were then invited to share a selfie with the goslings around them on the screen using the hashtag #o2goslingselfie.

A clever activity to promote O2’s market leading products and services and reach consumers with bespoke messages “Hey Manchester, you’ve got 99% 4G coverage”.

This interactive campaign ran from the 14th to 22th August in Manchester in collaboration between Posterscope, Havas, Ocean Labs and Signature Outdoor.