Signature News

Introducing the expanded Loop Birmingham network

Signature Outdoor have launched ten new full motion The Loop locations across Birmingham.

The ten new locations, creating twenty additional screens, expand The Loop Birmingham’s reach to prime retail, business and leisure audiences across the city centre.

The new Birmingham assets cover key new areas such as Chinatown with Ladywell Walk, New Street Station approach with TK Maxx and Smallbrook Queensway, Corporation Street.

The expanded Loop Birmingham now comprises of 23 locations and 45 screens and delivers over 8.6 million impressions every two weeks.

Additionally, the expansion extends availability to Signature’s fast and free SimplyFi wifi network, offering brands multiple connectivity and engagement with mobile users in Birmingham through The Loop.

These screens will form part of Signature’s The Loop Network, across Birmingham and Manchester, which will be launched later in the summer, to help you reach even more people across the two Signature cities.